Learn, how to take care of Deliverability before high season, and Black Friday e-mail marketing campaigns!
Curious what could go wrong with not-so-well-prepared email marketing campaign? And how to prevent it?
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Subscribe to
free series
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What you get as part of the free subscription?
Series of blogposts
A series of blogposts, delivered straight to your inbox, in which we discuss every important aspect of deliverability, from DKIM configuration to warming up servers.
Video Shorts
A series of shorts recorded by Deliverability Expert in which he links topics together, takes you through all aspects of deliverability, and helps you to build an action plan.
Free Live Course
You will get a free spot on our online live masterclass with Q&A session about e-mail Deliverability You will learn step-by-step, how to make your High Season emails effective.
Why to take care of your Deliverability before High Season?
Don't lose business opportunities
Make sure you get to the inbox of your recipients during busiest and the most competitive time of a year! Remember that many companies are fighting with you for the recipient's attention. Don't let your email be unnoticed or undelivered.
Avoid Disaster Recovery
Recovering a domain's reputation is a lengthy and multi-step process. Prevention is better than wasting money and resources to get back to point 0, and a poor domain reputation means horrible campaign results.
Take care of your reputation
Improving your Deliverability not only protects your sender reputation, but also it improves it. Better sender reputation means better Deliverability in the future, what means better business performance.
Your Experts and Content Supervisors
RADEK KACZYNSKI
Deliverability Expert
Founder and CEO @ Bouncer. Believer in possibility of improving Human to Human e-mail communication. Experienced Deliverability expert and E-mail verification consultant. Really into holacratic learning organisations and Management 3.0,
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YANNA-TORRY ASPRAKI
Deliverability Specialist & CRO
Yanna-Torry is an email & deliverability specialist with multiple expertise who trains companies of all sizes to build sales and attract new business by designing, developing, and implementing innovative email marketing campaigns. As an unconventional critical thinker and strategic planner.
SARRA PAPADOPOULOU
Senior Deliverability Manager
Protecting IPs, warming up new domain names, hunting down scammers, giving heart to email issues! As a deliverability specialist I can speak about Deliverability 24/7.. as a Greek woman I can speak about deliverability 24/7 REALLY LOUD. When I am not doing this, I am writing books for kids and sharing free hugs. Having a relationship with chocolate and trying to be a super-mom.
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Partners & Friends
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Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one.
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Get your email marketing on track with the right tools, guidance and practices.
Why it's worth to sign up?
Black Friday, Cyber Week and Holiday campaigns can be a superior way of increasing your revenue in the final quarter of the year. However, often sending to a large audience from not properly prepared infrastructure can be damaging for your email sender reputation and your email deliverability.
Let’s pretend we have a time travel machine, and we can go back to the 25th of November, a day before Black Friday. You’ve already created a great email copy with a creative subject line, and you are all set to send it to your recipients. And, when the right time comes, you will click the ‘send’ button, and expect to see the results promptly.
Well, that’s the ideal scenario, but life can indeed be brutal. Especially for email marketers! Instead of sales, you’ve noticed a huge drop in the engagement rates. Oopsie, something went bad and your delivery is just not as good as it used to. So you’ve messed up your deliverability, that’s okay – it happens to all of us! What is crucial now is to establish what went wrong, how to fix it before your Christmas email blast and how you can avoid such mistakes in the future.
Learn how to prevent it
and get ready for the high season in email!
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